Released on = August 22, 2006, 11:30 am

Press Release Author = Ryan Coté

Industry = Advertising

Press Release Summary = DAL Investment Company\'s successful test of a magalog mail
piece was recently featured in Ballantine\'s monthly direct mail newsletter.

Press Release Body = The Ballantine Corporation\'s June 2006 issue of their Sample of
the Month newsletter featured DAL Investment Company\'s successful test of a magalog
mail piece. Ballantine\'s newsletter is a monthly online publication that showcases
direct mail projects they produce for their clients with samples, strategies and
results.

More information on their newsletter, including a free white paper, can be found at:
http://www.ballantine.com/newsletter.html

This issue featuring DAL Investment Company talks about how DAL mailed a 9x12
package in January of 2006 to promote their family of mutual funds. In an attempt
to consolidate everything into one mail piece, the issue then goes on to discuss how
DAL tested a magalog in April of 2006, also promoting their line of mutual funds.

\"Based on our experience with the 9x12 package\", indicated Jeff Smith, Marketing
Director for DAL, \"it\'s surprising that people won\'t remember the cover of an
envelope, nor read more than the first printed piece of a mailing. By including all
the important components in one mail piece - the magalog - we felt we\'d get better
brand identity and recognition.\"

Initial response tells Mr. Smith that packaging everything into the magalog worked
as completion of the included reply card was higher than in past mailings. DAL will
use the magalog format for future mailings, but will continue to test different
formats as well.

To read this newsletter in full including samples of the mail pieces discussed,
please visit:
http://www.ballantine.com/som/2006/june/junep.html


About DAL Investment Company:

DAL Investment Company has helped investors build and preserve wealth through
comprehensive money management services since 1969. Since 1976, DAL has published
the critically acclaimed, technical monthly newsletter, NoLoad Fund*X, that rates
and monitors mutual fund performance. Many investment professionals consider the
NoLoad Fund*X an indispensable investment tool.
http://www.dal-investment.com

Web Site = http://www.ballantine.com

Contact Details = Ryan Coté, Director of Marketing
The Ballantine Corporation
ryan@ballantine.com
973-305-1500 x206
http://www.ballantine.com